Client

Secondhand Hope

Project

Brand Identity, Photography

Details

Second Hand Hope is a purpose-driven thrift initiative by Soap for Hope Canada. The store resells gently used items donated by hotels and the community to fight hygiene poverty and reduce landfill waste. I was brought in to create a brand identity that reflects both its social mission and its accessible, community-focused spirit.

Captured and Created: From Recording to Final Cut

I recorded and edited several videos using Premiere Pro. For this one, I handled both video and audio recording, as well as editing, at Delta Hotels in Victoria, BC.

© 2026 Abed Ahmed

(647) 904-0165

alaboud.abed@gmail.com